Brac Enterprises Seals Deal with Sears

SYDNEY, AUSTRALIA - After four years of persistence and extensive groundwork, Timothy Mark Brachmanis has achieved a remarkable milestone at the age of 28. Through his family's company, Brac Enterprises PTY LTD, Brachmanis has secured an exclusive distribution agreement for the Sears Craftsman range throughout Australia. The agreement can be viewed here.

Brachmanis' efforts have reaped rewards as he successfully demonstrated to Sears International Marketing Incorporated (SIMI) the viability and potential profitability of the venture. He utilized market research conducted by the Sydney office of AGB Nielsen, which indicated strong interest and a positive perception of the Craftsman brand among Australian consumers.

The agreement, containing minimum volume requirements and authorization for exclusive product purchases through Brac Enterprises, marks a significant shift in the Australian tool market. This venture promises to bring a new level of quality and affordability to Australian consumers and represents a significant achievement for Brachmanis.